How Brands Grow

Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Size: 39.64 MB
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This book provides evidence-based answers to the key questions asked by marketers every day.

How Brands Grow

Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780195596267
Size: 68.24 MB
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"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.

Author: Daniel Silva
ISBN: 9789741010370
Size: 45.65 MB
Format: PDF, ePub
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เรื่องราวของการเกิดเหตุระเบิดสถานทูตอิสราเอลในกรุงโรม ...


Author: Paddy Rangappa
Publisher: Simon and Schuster
ISBN: 8193355237
Size: 60.99 MB
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Sharp, Byron and the researchers of the Ehrenberg-Bass Institute; How Brands
Grow: What Marketers Don't Know; Oxford University Press; 2010. Terech,
Andres, Bucklin, Randolph E., and Morrison, Donald G.; 'Consideration, choice
and classifying loyalty'; Marketing Letters; 20.3; September 2009. Wormeli, Rick;
Metaphors & Analogies: Power Tools for Teaching Any Subject; Stenhouse
Publishers; 2009. Xueming, Luo and de Jong, Pieter J.; 'Does advertising
spending really work?

Brand Desire

Author: Nicholas Ind
Publisher: Bloomsbury Publishing
ISBN: 147292536X
Size: 51.29 MB
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4 Sharp, B. and EhrenbergBass Institute for Marketing science (2010), How
brands grow: What marketers don't know, Melbourne: Oxford University Press;
Romaniuk, J. and Sharp, B. (2015), How Brands Grow: Part 2; Emerging Markets,
Services, Durables, New and Luxury Brands, Melbourne: Oxford University Press
. 5 Griff Round, D.J. and Roper, S., (2012), 'Exploring consumer brand name
equity: Gaining insight through the investigation of response to name change',
European ...

The Routledge Companion To Contemporary Brand Management

Author: Francesca Dall'Olmo Riley
Publisher: Routledge
ISBN: 1317751574
Size: 25.19 MB
Format: PDF, Mobi
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The strategy and tactics of pricing: A guide to growing more profitably (5th edn),
Prentice Hall. Narasimhan, C. and Sen, S. K (1983), “New product models for test
market data”, Journal of Marketing, 47(1): 11–24. Parfitt, J. H. and Collins, B. J. K.
(1968), “Use of consumer panels for brand-share prediction”, Journal of
Marketing Research, 5(2): 131–45. Rao, V. R. and ... B. (2010), How brands grow
: What marketers don't know, Melbourne: Oxford University Press. Sharp, B.,
Wright, M., ...

Entrepreneur S Guide To The Lean Brand

Author: Jeremiah Gardner
Publisher: Market By Numbers, LLC
ISBN: 0996100709
Size: 60.32 MB
Format: PDF, ePub, Docs
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27 Mar. 2014. <> 56. Sharp,
Byron, How Brands Grow: What Marketers Don't Know (Oxford UP, 2010). 57.
Hsieh, Tony, Delivering Happiness: A Path to Profits, Passion, and Purpose, (
Business Plus, 2010). Chapter 11 58. Christensen, Clayton M., The Innovator's
Dilemma: When New Technologies Cause Great Firms to Fail (Harvard Business
School, 1997). OFFICIAL SPONSORS This book was made possible through the

Brands And Branding

Author: Stephen Brown
Publisher: SAGE
ISBN: 1473987288
Size: 48.64 MB
Format: PDF, Docs
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You don't need me to tell you that MAMILs are Middle-Aged Men in Lycra.
Stephen Brown and Rhona Reid, 'Shoppers on the Verge of a Nervous
Breakdown', in Stephen Brown and Darach Turley, eds., Consumer Research:
Postcards from the Edge (Routledge: London, 1997, 79–149). Byron Sharp, How
Brands Grow: What Marketers Don't Know (Oxford University Press: Oxford, 2010
). Dennis W. Rook, 'The Ritual Dimension of Consumer Behaviour', Journal of
Consumer Research ...

Perspectives On Consumer Choice

Author: Gordon R. Foxall
Publisher: Springer
ISBN: 1137501219
Size: 56.25 MB
Format: PDF, Docs
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Oxford: Oxford University Press. Schnaitter, R. (1999). Some criticisms of
behaviorism. In B. A. Thyer (Ed.), The philosophical legacy of behaviorism (pp.
209–249). Dordrecht: Kluwer. Searle, J. R. (1983). Intentionality: An essay in the
philosophy of mind. Cambridge: Cambridge University Press. Searle, J. R. (2007)
. Freedom and neurobiology. New York: Columbia University Press. Sharp, B. (
2010). How brands grow: What marketers don't know. Oxford: Oxford University

Brand Essense

Author: Neil Gains
Publisher: Kogan Page Publishers
ISBN: 074947002X
Size: 27.29 MB
Format: PDF
View: 1080
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... South-Western, Mason Schmitt, B (1999) Experiential Marketing, The Free
Press, New York Schmitt, B and Simonson, A (1997) Marketing Aesthetics: The
strategic management of brands, identity and image, The Free Press, New York
Schwartz, S (1993) Are there universal aspects in the structure and contents of
human values?,Journal ofSocial Issues, 50 (4), pp 19–45 Sharp, B (2010) How
Brands Grow: What marketers don't know, Oxford University Press, Oxford Shiv, B
, Carmon, ...